Our Story

We believe that knowing what's in your food is a right, not a luxury. But in today's world of online grocery shopping, it's become incredibly challenging. Endless scrolling, confusing labels, and cleverly marketed products make it nearly impossible to shop with true confidence.

While great tools exist to help you in the aisle, the digital shelf was left behind. We created lor to fill that gap. We built an experience that puts health first, providing a clear, simple score for every item. It's our first step towards a future where online grocery shopping is empowering, transparent, and genuinely good for you.

Our Guiding Values

Simplicity Above All

We believe making healthy choices shouldn't require a nutrition degree. Our goal is to cut through the noise and offer absolute clarity.

Knowledge is Power

By providing clear, accessible information at the moment you're making a decision, we empower you to take control of your health.

A Foundation for Wellness

We believe the small choices made at the grocery store are the building blocks of a healthier life. Our app is designed to make those choices easier.

Join us on the journey

We're new, growing, and excited for what's next. Download the app and help us build the future of healthy grocery shopping.

Download the App